1. abbr-title approach

HTML: <abbr class="duration" title="PT2M43S">2:43</abbr>

Display: The duration is 2:43

2. span-title approach

HTML: <span class="duration" title="PT2M43S">2:43</span>

Display: The duration is 2:43

3. empty span-title approach

HTML: <span class="duration" style="display:none" title="PT2M43S"></span>2:43

Display: The duration is 2:43

4. <A> title approach

HTML: <a class="duration" title="PT2M43S">2:43</a>

Display: The duration is 2:43

5. var title approach

HTML: <var class="duration" title="PT2M43S">2:43</var>

Display: The duration is 2:43

6. DURATION microformat using hours, minutes, seconds

HTML: The duration is <span class="duration"><span title="2" class="minute">two</span>minutes and <span class="second">43</span> seconds</span>

Display: The duration is two minutes and 43 seconds